art direction, illustration

BHSAD intensives:
marketing visuals

A campaign concept and illustrations to promote winter intensive courses for British Higher School of Design.

The challenge was to make a flexible solution that could be applied to a variety of formats, from an A1 poster to a horizontal web banner.

I proposed a solution to make themed (by subject and colour palette) sets of blocks that could be re-arranged and scaled according to the required format. Individual images were animated and used for instagram based promotion.  



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Evgenia Barinova
Art director and educator specialising in illustration and communication design. 
Illustrators’ rights activist, co-founder of slonvboa.ru magazine. 
Based in Phnom Penh, Cambodia. 



Art direction
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Illustration

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