Art direction

2020–2023 held the position of the art director of illustration in high school department (5-11).

Interactive courses: 
Over 350 lessons across 7 subjects: 
biology, physics, chemistry, geography, literature, sociology and history.
Over 10,000 content illustrations across all courses: icons, infographics, interactive experiments,
maps, animations, characters, narratives and comics.

Workbook: online workbook covering all primary high school subjects and themes. This project included developing a character universe for English and for the workbook itself.

Visual communication: in collaboration with design team developed guidelines for product illustration and marketing communication.

Team: managing, supervising and caring for a team of up to 20 illustrators at times, ensuring clear communication, feedback and encouragement, effective and friendly work processes, individual growth and a happy enthusiastic team, producing best quality work to their maximum artistic potential.

Updated and developed matrix of  skills and competences, introduced team guideleines, routines, communication etiquette guides.

Full art direction CV


2014 – 2022 taught illustration and graphic design at British Higher School of Art and Design (BHSAD), Moscow

In 2020 launched an intensive course on Professional aspects of Illustration practice within BHSAD

In 2020 launched magazine in collaboration with Ksenia Kopalova.

2018–2020, Moscow State School №1253, visiting lecturer and tutor on individual projects and media studies.

TUMO, Yerevan – gastro map workshop

Currently working on an independent online course on Illustration as a profession. 
Expected to launch in 2025. 

Published articles:
Stock pricing
Like two drops of water: plagiarism in illustration
Illustrators and law
Why quote?
Abricobooks interview

Published resources:
Illustrator’s check-list 
Postcards to whom it may concern
Illustrator’s quote template
Licencing contract

Full teaching CV


Graduated from University of Hertfordshire, BA (Hons) Graphic Design and Illustration, First Class honours in 2010.

Works in a variety of methods and approaches depending on the brief requirements and project aims. 

Represented by UsFolk illustration agency, Belfast
Mel Carroll 

Download brief template (RU)
Download brief template (ENG)
Evgenia Barinova
Art director and educator specialising in illustration and communication design. Illustrators’ rights activist, co-founder of magazine. 
Based in Phnom Penh, Cambodia. 

Art direction
→ Teaching

Services and rates

Telegram: @evgbrn
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peace for all